The Judicial Branch Of The United States - 1515 Words

The United States of America has a very complex system of government through the use of checks and balances. The system we have in place allows for the three branches of government to control one another so that one branch could not be the most powerful. What makes the judicial branch different is that the decision brought by the Supreme Court is the final say and cannot be overruled. Along with that the election process for the legislative and executive branch is brought to by the use of a vote while those of the Supreme Court appointed by the president. The process of becoming a Supreme Court justice seems rather undemocratic and the power given and terms served also seem undemocratic. The Supreme Court serves as the head of the judicial branch and is made up of 9 justices, 8 associate justices and 1 chief justice. Unlike the other branches of government, the members of the Supreme Court are nominated by the President and approved by the Senate. The Judicial branch interprets the law though the use of court cases and has the power of judicial review where it can rule whether or not something is permitted under the constitution. Those chosen as Justices of the Supreme Court are selected by the President and approved by the Senate. They are not elected for terms by vote like the other branches of Government but instead appointed by the President and approved by the Senate for life. The reason for this is that the constitution states that justices â€Å"shall hold their OfficesShow MoreRelatedThe Judicial Branch Of The United States1376 Words   |  6 PagesWithin the United States government exists the Judicial Branch. The Judicial Branch is responsible for explai ning the laws that are created and determining whether or not they are constitutional. The Judicial Branch has the power to punish violators of these laws based on the severity of the crime. Matching a punishment to the crime is not as easy task. An issue within the Judicial Branch, and the United States as a whole, is the overcrowding of the prisons caused by high mandatory sentencingRead MoreThe Judicial Branch Of The United States Essay1681 Words   |  7 PagesThe United States government consists of three main branches: the legislative, the executive, and the judicial. Within the contents of this essay, the judicial branch will be examined. The judicial branch of the United States government oversees justice throughout the country by expounding and applying laws by means of a court system.1 This system functions by hearing and determining the legality of such cases.2 Sitting at the top of the United States court system is the Supreme Court. The SupremeRead MoreSystem of Che cks and Balances in America Essay1215 Words   |  5 PagesIn 1787 the United States of America Constitution, written by America’s forefathers, established a revised plan of government for the United States of America. The United States of America Constitution proclaims its purpose in its Preamble: â€Å"We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defence, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordainRead MoreEssay about The Judicial Branch1512 Words   |  7 PagesThe United States government consists of three main branches: the legislative, the executive, and the judicial. Within the contents of this essay, the judicial branch will be examined. The judicial branch of the United States government oversees justice throughout the country by expounding and applying laws by means of a court system.1 This system func tions by hearing and determining the legality of such cases.2 Sitting at the top of the United States court system is the Supreme Court. The SupremeRead MoreThe National Government Of The United States1445 Words   |  6 PagesAbstract The National Government of the United States of America consists of three branches. These branches of government, which include the legislative branch, the executive branch, and the judicial branch, separate the government s power into a form of checks and balances. The system of checks and balances has been set in place to allow the three branches to limit the power of the other branches, this way, no branch is more powerful than the others. Each of these three branches of government willRead MoreSeparation Of Powers : A Principle Of The U.s. Government1528 Words   |  7 PagesPowers Separation of powers is a principle of the U.S. government, where powers and responsibilities are divided by the legislative branch, executive branch, and judicial branch. Each branch may choose to prevent action of the other branches through the system of checks and balances. The framers of the Constitution designed this system to make sure that no branch would gain too much power and that issues of public policy and welfare would be given consideration before any action was taken. The conceptRead MoreEssay about The Three Branches of the U.S. Federal Government997 Words   |  4 Pagesexecutive, the judicial, and the legislative. The executive branch consists of such people as the president, the cabinet, and the executive offices of the president. The executive branch is known for enforcing laws created by the legislative branch. The judicial branch entails the United States Supreme Court and the Federal Judiciary. The judicial branch must review the laws the executive branch is to enforce. There is also the legislative branch. This branch contains the United States House of RepresentativesRead MoreHow An Individuals Socioeconomic Status Can Affect The Justice Administered To Them by the Judicial Branch1248 Words   |  5 Pagesmoney, and or socioeconomic status can affect the justice administered to them by the United States judicial branch. The Judicial Branch of the United States government is an extremely important factor in the success of today’s society, without it, society would have no standard of order and things would be completely and utterly chaotic! As a matter of fact no country would be complete without a Judicial Branch or some type of government in place because it is mandatory in the successful and smoothRead MoreThe Supreme Law Of The Land949 Words   |  4 Pages The composition of the United States government holds many expressed, implied, and reserved powers that radiates vast roles and complexities throughout. However, through a system that checks and balances, power and roles within the U.S. government has been primarily placed within three (3) branches: The Executive Branch, Legislative Branch, and Judicial Branch. In order to offer a separation of power, each branch is responsible for their roles within the government. Aside from specific responsibilitiesRead MoreThe United States Legal S ystem970 Words   |  4 Pagesthrough the United States, the one program that has grown and learned from mistakes has been the United States Legal system. Ever since the original thirteen colonies became independent from the British Crown, the United States has had a legal system in place. While the United States grew, state by state, so have the regulations, policies, and laws that the legal system has created. The Articles of Confederation created a weak national congress and left the most power to the individual states. While

My Experience At A Nursing Home - 2652 Words

I remember during the first week when I started working at a nursing home, as a receptionist, we received an inspection from The Agency For Health Care Administration (AHCA), but at that time, I did not know how important these people were nor did I understand the meaning of them being there. Up until that moment, no one had told me that I was not allowed to screen telephone calls when AHCA was inside the building. I specifically remember that the director of nursing called me from her office and, in a very aggressive and rude tone of voice, she let me know that what I was doing was wrong and not allowed. At that moment what really bothered me, beside the way she addressed me, was the manner in which she did it. Additionally, I remember hearing other voices in the background and this lead me to believe that others were listening in her office to her abrupt and rude conversation. She really made me feel embarrassed and humiliated in front of my co-workers. To me, this was a very negat ive first impression of someone whom I had never met before. Honestly, her lack of professionalism and compassion left with no desire to know who the real person was on the other side of the phone. After a detailed evaluation of what I explained above, I would like to say that one of the theories that better describes my negative first impression of this person is the implicit personality theory. To better illustrate the latter, at that moment, I unconsciously assumed a person with that roleShow MoreRelatedMy Experience At The Nursing Home1742 Words   |  7 PagesI opened my eyes after a long, energizing slumber. At first, I dreaded the upcoming school day, but I soon realized that it was Saturday. The scent of pancakes and bacon was wafting up the stairs, my family’s normal Saturday routine. I climbed out of bed and got dressed in preparation for visiting my grandmother, another weekend tradition. I stumbled quickly down the stairs, shoveled pancakes and bacon into my mouth, and ran upstairs to apply my heavy coat of teenage make-up. I turned my head andRead MoreCross Cultural Solutions, Brazil1569 Words   |  7 PagesCAASAH, a support home for carriers of HIV/AIDS, and another at Alagados, a school support program serving the children of an impoverished neighborhood. Throughout the month, I enjoyed numerous cultural activities, including language classes, capoeira and samba lessons, and city tours and visits. Thanks to the support of the Advanced Study Grant, I was able to engage in an experience of cultural awareness and competence, while learning more about my role in our global society. In my original applicationRead MoreThe Definition Of Nursing And Share My Thoughts On What Makes The Ideal Nurse Essay1505 Words   |  7 PagesIntroduction In this paper I will discuss the definition of nursing; and share my thoughts on what makes the Ideal Nurse. I will also focus on my pursuit into the nursing profession, and how I will be influenced by entering the profession of nursing. Nursing Definition According to the ANA, â€Å"nursing is the protection, promotion, optimization of health and abilities, prevention of illness and injury, facilitation of healing alleviation of suffering through the diagnosis and treatment of human responseRead MoreProject Leaders : Leadership Skills And Expertise1315 Words   |  6 Pagespaper will write about my project leader experience, and how I develop my goal for this project I chose a community service scheme. As a leader, I decided to volunteer in nursing home project, to help my community also to achieve my goal. One of my personal leadership development objectives is to develop interpersonal skill in my community. As an efficient leader, I need to have proficient individuals around me in order that I can achieve the set objectives of my projects. My assistances, employeesRead MoreMetaparadigms of nursing1071 Words   |  5 Pages My experience as a volunteer at the Holland Christian Homes Long Term Facility was very enlightening as a person and more so, as a nursing student. Initially, as a student I believed health was merely an absence of disease and that one could only enjoy good health if there was a complete absence of medical, diagnosable problems. With more education in the health field, experience in the health industry, there was a shift in my ideas to a socio-environmental model of health Watching elderly residentsRead MoreNursing Homes And Facilities Are Provide For The Medically Related Social Service931 Words   |  4 PagesAll nursing homes or facilities are required to provide for the medically-related social service needs of each resident. Medically- related social services assist the residents in maintaining or improving their ability to manage their everyday physical, mental, and social needs. Nursing home with more than 120 beds are required, effective October 1, 1990, to employ a qualified social worker on a full-time basis. On the other hand, facilities with 120 beds or less must provide services based uponRead MoreNew Experiences At The Nursing Home1261 Words   |  6 PagesSince my last journal entry, I have had the chance to have new experiences at the nursing home. Not only do we get to view the jail tomorrow, which I know that all of us in the clinical group are excited to experience, we get to do a med-pass, and we will get the chance to go to Hospi ce. Hospice is a place that I had heard about and briefly knew about before coming to Riverside, but I really didn’t know that much about it. Every nursing home that I have had clinical at or worked at has had residentsRead MoreMy Statement For Pursue Nursing As A Profession Essay1645 Words   |  7 Pagesearly elementary school, my kindergarten teacher gave her students a paper cutout of a little person that we were to take home and with the help of our family, transform the blank cutout into the person we wanted to be. We were allowed to glue on yarn for hair, cut out cloth for clothes and tape on any accessories our person needed. I remember some students making a firefighter, police officer or a teacher. I too made my cutout look like a teacher because that is what many of my classmates were choosingRead MoreThe Current State Of Public Pay Nursing Homes Essay1161 Words   |  5 PagesThe Current State of Public Pay Nursing Homes in the North Houston, TX Area The goal of this paper is to bring to light the issues regarding elderly care in Medicaid paid nursing homes in the northern area of greater Houston, TX. Due to my mother’s age and medical conditions, it became necessary to research Nursing Homes in the north Houston area. Finding an adequate facility where she would be treated with dignity, respect, proper medical, mental, physical, and hygiene care, involved visitingRead MoreNursing1636 Words   |  7 Pagesmake me always being cooperative with my co-workers and work with them toward a share goal. I graduated from Highline Community College last year with honor degree. Even though I already obtained my AA degree in Pre-Nursing, gaining my knowledge in the medical field is not enough for me. I want to gain more clinical patient experience and help people with all my heart. In order to strengthen my clinical experience, I also took the CNA class at Blossom Nursing Assistant Training School while studying

Two Sides of Imperialism Free Essays

Imperialism in the 19th and 20th centuries began crumbling at its foundations. Small enclaves of ethnic and nationalist groups sprouted throughout their native countryside, binding their people together to rise against their enemies and oppressors. The thought of independence from the foreign rulers, from the class system they set up, and from the atrocities they committed to gain control of the land was more than enough to motivate the fellow countrymen to take action. We will write a custom essay sample on Two Sides of Imperialism or any similar topic only for you Order Now The foreigners, however, stood confused, wondering how such a great colony turned into such a massive conflict. The seeds of oppression and cruelty were sown year after year, and finally bore fruit. What these foreigners didn’t consider, however, was that there are many ways of creating an empire. The Roman Empire’s standard of conglomeration is a better method of imperialism than the exploitative approach employed by 19th century nations. The Roman Empire never fell by a revolution from its own people. Rather, many of its subjects lived life as either full-time or part-time citizens of the empire. Many of the conquered people were given some semblance of citizenship, as â€Å"provincials†. The Empire, however, did provide the newly-conquered the opportunity to become a citizen, provided they meet certain qualifications or expectations. In the study of Roman affairs, it is found that, †¦ the Roman government worked to maximize the number of persons to whom Roman ius civile, the law of Roman citizens, applied†¦ †¦ Beginning with the reign of the emperor Augustus (27 B. C. E. -14 C. E. ), institutionalized practices permitted provincials to become citizens, generally by serving either in the Roman army or on a city council†. While the Roman Empire continued its oppressive conquest of Europe, it continually sought to make conquered lands and their people a part of Roman life and economy. By providing the conquered a chance to someday become a Roman citizen, there was little incentive to rebel and revolt against the Empire. The Western stance on imperialism, however, was based off of an ideology much more different than the Romans. The general consensus many European countries shared was that Europeans were, racially speaking, superior to any other race, and as such, were predetermined to rule the rest of the world. One such instance is given in a speech given by Jules Ferry at the French Chamber of Deputies in 1883. At one point, Ferry states that â€Å"in effect, superior races have rights over inferior races†. When questioned about the rights of man, he promptly replies that, â€Å"if the declaration of the rights of man was written for the blacks of equatorial Africa, the by what right do you impose regular commerce upon them? They have not called upon you. † While the French were, like the Romans, interested in expanding, the justification by which they use extend themselves onto other lands are not the same. Ferry is of the opinion that because the French are a superior race, they should embark on a conquest over inferior races and makes them work for the benefit of the French Empire, without any of the same rights as a French citizen. The difference is that while the Romans implemented a system to someday incorporate their newly-conquered people, the French were only planning on exploiting their labor and commerce without ever extending to the people the same rights the French enjoyed. This exclusion did not go unnoticed among the French colonies, and would be a foundation for revolution in the coming years. But what about in colonies where there existed such a small opportunity for advancement? In colonies like India, there were chances for an Indian to learn like scholars, and as a result of such education, could communicate effectively with their ruling British counterparts. In fact, many of the Indians who had such education could see the flaws the colony had to address, and hoped to work with the British on fixing such problems. William Duiker writes that â€Å"members of the (Indian National Congress) did not demand immediate independence and accepted the need for reforms†¦ at the same time, they called for an Indian share of the governing process and more spending on economic development† The British however, still shared the same Western notion of racial superiority as the French, and as a result, remained convinced that British rule over India is still the best thing. Duiker states that the â€Å"British responded with a few concessions†¦but in general, change was glacially slow†3. Great Britain remained focused on keeping India’s resources, and giving Indians the same rights as British citizens was never part of the plan. Dissent grew over the imbalance of government, and the same people who were educated by the British were now starting to realize that there lay no future in pledging loyalty to British rule. One such man, Bal Gangadhar Tilak, spoke openly against Great Britain at the Indian National Congress in 1907. Pax Britannica has been established in this country in order that a foreign government may exploit this country†¦ We believed in the benevolent intentions of the government, but in politics there is no benevolence. Benevolence is used to sugarcoat the declarations of self-interest and we were in those days deceived by the apparent benevolent intentions under which rampant self-interest was concealed Great Britain’s biggest concern was for itself and its interests, and never intended to follow through on any plans benevolent to the Indian people. Even after being provided with an education, Indians still would never attain the same level of citizenship and respect that Britons night receive. The British Empire never expanded into India to make Indians a part of Great Britain; its textiles, teas, and labor were more than enough. With the chance to become fellow British citizens practically non-existent, many Indians soon turned to rebellion, boycotts, and a push for independence. Without the opportunity to ascend into British society, the Indians were left with no choice but to stay as loyal subjects of the British Crown, or call for independence. To conclude, the Roman Empire, while it may not have survived the test of time, used a method by which it kept its subjects content. The path for upward mobility in society was available to those who wanted it. The 19th century imperialist countries, however, such as France and England, felt that it was only necessary to implement brute force and harsh laws to get the same output from their subjects in distance colonies. Were it not for that sense of superiority, we might all still be loyal subjects of European nations. How to cite Two Sides of Imperialism, Papers

Analysis of Niche Marketing-Free-Samples-Myassignementhelp.com

Question: You are required to Identify three Nicher's firms and/or brands. Answer: Introduction This essay is based on the niche marketing concept related to the marketing activities that are undertaken by an organization for small markets and for the people who have some different desires from the particular market. The niche marketers aim at small groups of people rather than larger ones. The strategy of the niche marketers is to channelize all the efforts regarding marketing towards a small group of the population. The niche strategies do not exist in the organization; however, the marketing managers make these strategies by identifying the needs of the customers (Aufderheide, 2013). Niche marketing strategy is technique that is used with the aim to select a specific or unique segment of the market. The identification of the wants of the customers and their specific needs helps in the creation of niche market segments. The niche marketing strategy helps the organization to deliver the best possible solution to the customers based on his or her needs. The companies that are taken into consideration for this analysis are, Dropee, JY Aquaculture Resources and Mii FoodService Pte Ltd. Dropee provides a platform for B2B market for the retailers as well as the wholesalers. The retailers can have access to more than thousands of products of the wholesalers and grow their business accordingly. Dropee promotes many branded products of the categories including, office and stationery products, dining and kitchen related products, bath and bed related products. The products also include housekeeping and cleaning related products and personal and health care related products as well (Dropee.com, 2017). The second company that is taken into consideration is JY Aquaculture Resources, which is active company that works in filtration system of household water. The company aims at providing direct services to the customers to save the costs related to the agents (Jyaquacultureresources.webs.com, 2017). The third company that is taken into consider ation is Mii FoodService Pte Ltd. This company works in the field of supplying equipment to the hotels and restaurants used for the purpose of cooking. This company is new in the market and is based in Singapore. They provide food equipment to the restaurants in Singapore (Miifoodservice.com, 2017). The analysis related to niche marketing is based on these three companies and the different aspects of the business related to niche marketing. Discussion The three companies that are considered for this essay have followed the niche marketing strategy. The first company is Dropee, which connects the suppliers and the retailers. This website makes it easy for the retailers to establish contact with the wholesalers. The organization has an interactive website that provides the link between the manufacturers or suppliers with the retailers and the wholesalers. The website provides opportunities for the retailers to purchase the products in bulk quantities directly from the wholesalers and making the payment through the website itself (Dropee.com, 2017). The website also provides credit facilities for the retailers on the approval of the suppliers. This company has almost zero level of competition in the market as there are not many companies that provide these facilities to the consumers. The customers who are concerned in this case are the retailers and the wholesalers as well. The direct platform that is provided to them by the website helps in decreasing the costs related to the middle men of the supply process (Boons et al., 2013). The company has maintained good relationships with the suppliers and the retailers by providing them with facilities of making payments of the purchased goods through the website itself and making the credit facilities available for the retailers. The website of the organization provides the facility of easy returns and refund (Toften Hammervoll, 2013). The defective merchandise that maybe found in the shipments can be returned to the company within fourteen days of purchasing. Some of the products are exceptions in this case. The refund policy of the organization is also strong and it emphasizes on the satisfaction of the customers regarding the products. The organization promises direct reimbursement of the money for the retailers in this case (Bressler, 2012). Dropee also ensures the returns of the goods that are purchased from the third-party sellers or the suppliers who are reg istered with Dropee. The return and refund policy of Dropee is clean and transparent. The company encourages in the return of the products based on some criteria which include, the damaged or defective prodcts, wrong products or products that not delivered in time. The transparent return and refund policy of the organization helps Dropee in maintaining healthy and fruitful professional relationships with the suppliers of the organization as well as the retailers who purchase the goods. The payment process of Dropee is also secure and safe, which helps the new users in trusting the organization. The company has its own efficient logistics team which aims at delivering the products safely to the retailers. The registration process of the website is also quite user friendly and fast and the instructions are provided clearly regarding the registration of new members in the Dropee website (Cronin-Gilmore, 2012). The organization aims at providing the business opportunities to the retaile rs who wish to purchase their products directly from the wholesalers. The group of target customers is small in this case. The reason is that the organization is targeting the wholesalers and retailers in this case and not the consumers directly. This is helping the organization in providing the best service to the target customers. Instead of targeting a large group of people or customers, the organization is targeting a small group and trying to fulfil the needs only of that particular group. This has helped the organization in going strong since its inception. The organization has followed the niche strategy of marketing and has gained huge advantage due to this. Dropee does not face much competition in the same industry, because there are not many companies that provide these facilities to the retailers and suppliers (Gupta, Seetharaman Raj, 2013). The service provided by Dropee has also proved to be effective in this case, as this service in huge demand among the retailers of Malaysia. Purchasing the products from the Dropee website helps the retailers to buy those products at much lower rates as the middle men are eliminated and further, the retailers can gain much more profits by selling these products. The second company that is considered for the niche market analysis is JY Aquaculture Resources, which is an organization that actively supplies filtration system for water used for household purposes. The company aims at supplying the filtration systems to the houses without involving the agents in between. They source the items directly from the factories and thereby supply them for household purposes (Jyaquacultureresources.webs.com, 2017). This helps them in providing the goods for much lower as compared to the prices that can be provided by involving the agents in the process. This organization also provides the best quality of services after sale of the products to the customers (Herweg Herweg, 2017). The company aims at providing the filtration services for the water used for household purposes and they also try to provide the best level of customer satisfaction as well. The company has an interactive website and it has a variety of products that are showcased in the website. The company provides filtration techniques for alkaline water, which is a type of water that is suitable for health related purposes. There are many advantages of alkaline water for the health of an individual. The alkaline water helps in managing the pH level of the normal body of a person. Alkaline water has many other advantages which includes the reduction of blood sugar level, blood pressure and cholesterol level as well. The company has a variety of products in its web store that is showcased with all details in the organizations interactive website (Ibrahim, 2015). The products include the Yamada 389-20 hot or warm or cold alkaline water filtration, the 4 stage k-pro series alkaline water filter (p.h8.5), the Yamada 389-17(hot and cold) alkaline water filtration. The other products include, Water Dispenser NWD389-16, Yamada WDYLRZ-01A Water Dispenser WITH 4 stage alkaline filtration system. These products are available in the website of JY Aquaculture at much lower rates as compared to the market. The reason being that the company sells the products directly from the factories to the consumers. The organization is one of a kind in the field of water filtration and it has almost no competition in this field. The organization is dealing with a small group of people, which includes the water filter companies and their customers. JY Aquaculture acts as a connection between them and supplies the goods to the customers without involving the agents which leads to the reduction in prices. The low prices of the products help in attracting the customers towards the company and thereby increasing the customer base (Kivimaa Kern, 2016). The company aims at a small group of customers and tries to provide the highest level of satisfaction to these customers. The niche strategy is useful for the organization because the organization becomes successful in providing the best of services to the small group of people. The company is focussed towards only the water filtr ation products and does not aim at providing any other type of products to the customers. This helps the organization to concentrate on the products that they are manufacturing and thereby providing the best products to the customers at the lowest prices (Sun et al., 2012). The company aims at building strong relationships with the customers so that they can understand their needs and demands. The interactive website of the company has options that provide the opportunity to the customers to interact with the company by filling testimonial forms and submitting it to the company (Kumar Reinartz, 2012). The forms will help the company to get the feedback of the customers and thereby act upon this feedback and improve their products and offerings as and when required. The organization has a stable business since the time of its establishment and has been providing valuable service to the customers as well. The company has a different concept altogether and this is the reason why they have no competition in the market. The third company that is considered in this essay is Mii FoodService Pte Ltd. The company was founded in the year 2015 and it has an innovative concept of supplying food based equipment to the restaurant and hotels. The company aims at supplying tailor-made solutions for the professional kitchens of the restaurants and the hotels. The goal of the company is to find out the suitable and best fit solution for the kitchens (Miifoodservice.com, 2017). The company is creative in nature and has fruitful partnerships with the manufacturers of the products by understanding the needs and demands of the market. The vision of the company is to provide the easy to use, within budget, safe and hygienic products to the restaurants and the hotels as well (Suliyanto Rahab, 2012). The organization is focussed towards developing its brand and maintain a good relationship with the customers (Lechner Gudmundsson, 2014). The approach of the organization is friendly in nature and that is the main drivi ng force towards the innovative approach of the company. The team of the people working in the organization have over 10 years of knowledge about the kitchen products and have immense experience in the field of commercial cooking. The company has its headquarters in Singapore itself and the food service stations are located in Malaysia and Kuala Lumpur. The organization has tie-ups with many brands which provide kitchen equipment including, Frylow, Vitamix, Zumex, Peel Master, The Spade, Frontline International, NaOCLean, Lincat, XLR Rail. These companies work in the field of providing technology based kitchen equipments for the restaurants and hotels. Frylow produces equipments that are used for frying purposes (Lee, Shin Park, 2012). The device is photo-catalytic in nature and is used in the deep fryers. The technology helps in extending the life of the oil used for frying by around 400% and the period of changing the oil is longer. The other company producing technology based ki tchen devices is Vitamix which specializes in the production of mixing or blending machines which reduces the preparation time of the cooking process and increases the cooking precision as well. Another process that is important in the professional kitchens is the peeling of fruits, this is taken care of by the Peel Master company who are specialists in designing tools that are used for the purpose of peeling fruits. Mii FoodService sources the kitchen equipments from all these companies and supplies them to the hotels and the restaurants. The company acts as a business partner for the restaurants and hotels where they supply food. The equipments are user friendly and the warranty of the equipments are also ensured (Martens, Matthyssens Vandenbempt, 2012). The organization provides the facility of leasing the equipments, renting the equipments and they also have qualified project managers who can help the restaurant in any aspect of the business. The company has little competition in the market as it is a newly established organization and their field of work is also innovative and different. The organization always aims at building and maintaining strong relationships with the customers and look after their needs, desires and problems as well. The organization acts as a partner in the business of their clients and not only as a supplier of equipments (Rosli, 2012). The company is new in the market, however it is evident that they working quite well in the field of the management and supply of food equipments. The organization has many happy users including, Hyatt hotels, Tobys Estate, Yum, Swensens, Marina Bay Sands, Singapore, Starbucks Coffe, Sofitel Singapore, Amakase burger, Montreux cakes, One Farrer Hotel and Spa, Mc Donalds, Highlands Coffee, Dunkin Donuts, Burger King and many more. The list of the satisfied customers of the company in such less time proves that the company has become quite successful and it has built its own position in the market ( Shaw, 2012). The market is also not quite large as the type of company providing these facilities is not much. The organization is serving a concentrated market of the restaurants and hotels and trying to provide the best of services to these customers. This will help the organization in maintaining good relationship with the restaurants and hotels and trying to increase their business in the sane sector. Conclusion The analysis of the three companies that is, Dropee, JY Aquaculture and Mii FoodService Pte. Ltd. proves that niche marketing is a useful way of marketing the products and services of a particular company. Niche marketing mainly refers to the strategy made by the marketing managers to promote the products of a particular company to a small group of prospective or potential customers. The organization concentrates its marketing and promotional activities towards a segment of customers. This results in effective marketing of the products and the highest level of customer satisfaction. The companies that apply these strategies are small in size and they do not have a high level of competition in the market as well. The organizations aim at a specific group of people with their marketing activities and take sufficient measures to satisfy the needs and wants of that group. The three companies that are chosen for this analysis apply the same technique, as these companies are different and innovative in nature and they concentrate on a particular group of customers and target their activities according to their needs. This essay can be concluded by saying that niche marketing is a useful strategy for small companies. References Aufderheide, P. (2013). Niche-Market Culture, O? and On Line.The electronic grapevine: Rumor, reputation, and reporting in the new on-line environment, 43. Boons, F., Montalvo, C., Quist, J., Wagner, M. (2013). Sustainable innovation, business models and economic performance: an overview.Journal of Cleaner Production,45, 1-8. Bressler, M. S. 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